Atmosphere is the largest state-of-the-art gym and lifestyle fitness centre in Pakistan. The brand encourages people to escape their comfort zone to live healthier.

Our services for them commenced with the creation of a brand identity. We wanted a brand that is sleek, daring, and has the colors of strength, vigor, and zeal. The Art Store finalized the logo for Atmosphere. Then began the work on the visual positioning and communication tone, which all radiated motivation, strength, and courage.

The Art Store conceived and designed the wall vinyl, murals, and signage that embellish the inside.

The brand colors were incorporated in print and stationery, company profile, membership forms, employee cards, package booklet, and notebooks.