The Art Store

The Art Store


Chase value

Chase Value is one of the biggest retail stores in Pakistan which came into existence in 2009. The brand required a revised brand identity to move away from its original iconic horse. We recreated their brand identity with a minimalist icon reflecting its tagline; The Right Choice. Blue and orange have been used as primary brand colors to reflect security, trust, energy and freshness. 

Following the rebranding, we designed their packaging as well.

TAS WebLogo Chase